PR professionals who seek excellence in writing and editing will enjoy a workshop that explores the finer points of crafting news releases, articles, and pitch letters. Learn elements of storytelling and journalistic techniques that will increase readability, and learn ways to convey ideas clearly, efficiently, and convincingly.

These are among the topics we will cover:
1. How to edit effectively
2. How journalists judge news value
3. What journalists dislike the most about pitch letters
4. What key elements determine whether a lead captures interest
5. How to use concrete specifics to convey clear images and to provide supporting evidence

Length of Training Program:
Half-Day

Corporate Program:
For more information as to how you can bring this program in-house , please contact us.


Public Class:
This class is being offered as a public workshop.

Date: March 18, 2008 (Wednesday)
Time: 9:00 a.m.- 12:00 p.m.
Location: Paragon Strategies Offices; Financial District, San Francisco
Investment: $327.00

 

 

Designed for senior-level managers, the workshop is a half-day (three-hour) program.

These are among the topics we will cover:
1. How to create a climate where people know that writing is valued
2. How to improve your proofreading skills
3. How to work collaboratively with writers
4. How to be a good listener
5. How to build confidence

Length of Training Program:
Half-Day

Corporate Program:
For more information as to how you can bring this program in-house , please contact us.

Public Class:

This class is being offered as a public workshop


Date: March 19, 2008 (Wednesday)
Time: 1:30 p.m. – 4:30 p.m.
Location: Paragon Strategies Offices; Financial District, San Francisco
Investment: $327.00