PR professionals who seek excellence in writing and editing will enjoy a workshop that explores the finer points of crafting news releases, articles, and pitch letters. Learn elements of storytelling and journalistic techniques that will increase readability, and learn ways to convey ideas clearly, efficiently, and convincingly.
These are among the topics we will cover:
1. How to edit effectively
2. How journalists judge news value
3. What journalists dislike the most about pitch letters
4. What key elements determine whether a lead captures interest
5. How to use concrete specifics to convey clear images and to provide supporting evidence
Length of Training Program:
For more information as to how you can bring this program in-house , please contact us.
This class is being offered as a public workshop.
Date: March 18, 2008 (Wednesday)
Time: 9:00 a.m.- 12:00 p.m.
Location: Paragon Strategies Offices; Financial District, San Francisco